The social Web is expanding into the workplace. According to a recent Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that ...

It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

Live from The Drum’s B2B World Fest 2025, our panel of experts discussed how communities have come full circle since the forum days. At The Drum’s B2B World Fest 2025, deputy editor Jen Faull led a ...

The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

In an age of scepticism and signal overload, community is becoming the new trust currency. This session unpacks how B2B brands are building, nurturing, and activating communities to drive pipeline, ...

The popular screen capture tool has been re-envisioned as an all-encompassing suite that helps B2B technology companies manage their post-sale customer communities. ISSAQUAH, WA / ACCESSWIRE / ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

Peer proof is the new demand engine. Discover expert B2B Advocacy Strategies to build trust, influence hidden buyers & ...

The conversation economy is thriving, and in the crush to build a social presence, many companies are using social media as a new outbound marketing channel. This article will provide a blueprint to ...

The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...